Made O'Meter
Discover where a brand or product originates
Hatting is a prominent Nordic bakery brand known specifically for its frozen and fresh bread products, particularly burger buns and breakfast rolls. The product shown is the 'Potato Gourmet' variety, which is marketed for its soft texture and premium quality. The brand has a long-standing history in Denmark, where it established itself as a staple for both retail consumers and the catering industry.
Today, the brand is owned by Lantmännen Unibake, a major international bakery group and a subsidiary of Lantmännen, a Swedish agricultural cooperative. While the brand remains deeply rooted in Danish baking traditions, its production and distribution benefit from the extensive supply chain network of its Swedish parent company. The packaging features the Lantmännen logo, highlighting the cooperative's commitment to sustainable farming and 'from field to fork' traceability.
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