Biscotto Jaffa Cake Orange

Biscotto is a private label brand primarily associated with the discount retailer ALDI. Jaffa Cakes are a classic confectionery product consisting of three layers: a Genoise sponge base, a layer of orange-flavored jam, and a coating of chocolate. This specific version is sold under ALDI's house brand, which aims to provide high-quality snacks at a value price point.

Because Biscotto is an ALDI private label, the manufacturing is often outsourced to large-scale industrial bakeries across Europe, with a heavy concentration in Germany to supply the domestic market. Ownership of the brand rests entirely with ALDI, a family-owned global discount supermarket chain headquartered in Germany. The ALDI group is split into ALDI Nord and ALDI Süd, both of which utilize the Biscotto brand for various biscuit and cookie products across their respective territories.