DirTea Iced Tea

DirTea is a lifestyle beverage brand launched by the German rapper and influencer Shirin David. The brand debuted in 2021, initially focusing on RTD (ready-to-drink) iced teas. The products shown in the image are part of the 'Ice Tea with Benefits' line, which includes varieties like 'Glow' (strawberry-mint), 'Reload' (peach-raspberry), and 'Boost' (mango-passionfruit), often enriched with vitamins, caffeine, or biotin.

The brand was developed in collaboration with a beverage incubator to leverage Shirin David's massive social media following. It is characterized by its bold packaging and specific flavor profiles tailored to a younger demographic. Following its launch, it became one of Germany's most successful influencer-led product rollouts in the retail sector.