Made O'Meter
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Eukanuba is a specialized pet food brand that has transitioned through significant corporate ownership since its inception. Founded in 1969 by Paul Iams, the brand was created to provide high-protein, high-quality nutrition for active and sporting dogs, positioning itself as a premium choice for breeders and performance-oriented owners.
Originally part of the Iams Company, the brand was acquired by Procter & Gamble in 1999. In a major industry shift in 2014, Mars, Incorporated acquired the majority of P&G's pet food business, including Eukanuba. Today, the brand is part of Mars Petcare, one of the world's largest pet health and nutrition companies.
Manufacturing for Eukanuba primarily takes place in the United States, notably at facilities like the plant in Leipsic, Ohio, though Mars utilizes a global supply chain to distribute the product to various international markets. The brand remains focused on science-based nutrition tailored to specific life stages and breed sizes.
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