Todaydent Classic Mouthwash

Todaydent is a private label brand specialized in oral hygiene products. It is primarily sold through the German retail cooperative REWE Group. The brand covers a wide range of dental care items including toothbrushes, dental floss, and various types of mouthwash like the 'Classic' alcohol-free version seen here.

The product is manufactured in Germany, aligning with REWE Group's strategy to produce many of its private label personal care items domestically to ensure quality standards and efficient logistics. As a store brand, it provides a cost-effective alternative to international name brands while maintaining strictly regulated European production standards.

The ultimate ownership lies with the REWE Group, one of the largest food retailers and tourism groups in Germany and Europe. Based in Cologne, the company operates thousands of stores under different banners, utilizing 'Today' and 'Todaydent' as their primary budget-friendly private labels for cosmetics and hygiene.