Made O'Meter
Discover where a brand or product originates
Werther's Original is a globally recognized brand synonymous with high-quality caramel and butter-based confectionery. Originally created in the town of Werther, Germany, the brand's heritage dates back to 1909 when confectioner Gustav Nebel crafted the first butter candy recipe. Over the decades, the portfolio has expanded from traditional hard candies to include soft caramels and innovative snacks like caramel-coated popcorn.
The product is manufactured in Germany by August Storck KG, maintaining a centralized production model to ensure consistent quality across international markets. The branding reflects a commitment to traditional European confectionery methods while reaching a global audience through extensive distribution networks.
Ownership of the brand remains with August Storck KG, a family-owned German company that manages a variety of well-known sweet brands. Their operations are headquartered in Berlin, managing everything from production to international marketing Strategy, ensuring the brand's 'Old World' charm is preserved across its diverse product lines.
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