Mentadent Professional Protect+ Gengive Toothpaste

Mentadent is an iconic brand in the oral care sector, specifically known for its presence in Italy and select European markets. The 'Protect+ Gengive' line is a professional-grade formulation designed to combat the causes of gum inflammation using bio-compatible minerals.

Historically, the brand was developed as an international identity for advanced oral hygiene products. In Italy, the brand is managed under the umbrella of Unilever, a global consumer goods giant. While Unilever sold the rights to the Mentadent brand in the United States and Canada to Church & Dwight in 2003, it retained ownership across its core European and international territories. Production for the Italian market is heavily concentrated in local facilities to ensure high pharmaceutical and cosmetic standards, though the ultimate corporate parent remains based in the United Kingdom.