Made O'Meter
Discover where a brand or product originates
Persil is one of the most recognizable laundry detergent brands globally, particularly in Europe. Originally launched in 1907 by Fritz Henkel in Germany, it was the first self-acting detergent to combine sodium perborate and silicate (the name 'Persil' is derived from these two ingredients). This innovation revolutionized housework by eliminating the need to scrub clothes by hand.
Today, the brand is part of the Henkel portfolio and continues to be a market leader in laundry care innovation, as seen with these 4in1 Discs. While the brand is managed by Henkel in Germany and much of Europe, it is worth noting that due to historical licensing, Unilever holds the rights to the Persil brand in certain markets like the UK, Ireland, France, and parts of Asia. However, for the product shown (standard German retail packaging), the ultimate control and manufacturing are overseen by Henkel AG & Co. KGaA.
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