Boehli Sticks & Bretzels

Boehli is a renowned specialist in the creation of Alsatian pretzels and salty snacks. Founded in 1935 by Marcel Boehli, the brand has maintained a strong regional identity in Gundershoffen, Alsace. The product shown, a mix of pretzel sticks and classic pretzels, is a staple of French aperitif culture.

Today, Boehli remains a primary figure in the French snack market. It is part of the Boehli-Gringoire group, owned by the holding company KB (founded by Laurent Klein). The brand is celebrated for its commitment to local manufacturing, often utilizing ingredients sourced from the nearby region to maintain its 'Made in Alsace' heritage.