Action Stationery

Action is a prominent Dutch non-food discount retailer that offers a wide variety of low-budget products, including stationery and office supplies. While the brand is rooted in the Netherlands, its private-label stationery products are typically sourced and manufactured in China to maintain competitive pricing. Action serves as the primary distributor and brand owner for these items, managing a vast supply chain centered in Zwaagdijk-Oost.

Today, the brand is under the ultimate ownership of 3i Group, a British multinational private equity firm. Since acquiring a majority stake, 3i has expanded Action's presence across Europe, making it one of the fastest-growing retailers in the region while continuing to leverage global manufacturing hubs like China for its diverse inventory.