ICA Basic Mozzarella

ICA Basic is a private label brand belonging to the Swedish retailer ICA Gruppen. It was launched as a budget-friendly range to provide essential everyday products without any extra 'frills' or expensive packaging treatments. The mozzarella shown in the image is a classic example of this range, focusing on low price through bulk purchasing and simpler processing.

While the brand is Swedish, ICA Basic mozzarella is typically imported. It is primarily manufactured in Italy, the traditional home of mozzarella, though sourcing can occasionally shift between different European dairy processors depending on supply chain optimization. The brand remains entirely under the ownership of ICA Gruppen, which is a leading retail company in the Nordic region.