NOCCO (No Carbs Company) BCAA beverage

NOCCO, an acronym for No Carbs Company, is a Swedish brand that has rapidly become a leader in the functional beverage market. Launched in 2014, the brand focuses on BCAA-enriched (Branched Chain Amino Acids) drinks designed specifically for fitness enthusiasts and athletes. Most of their products are sugar-free and carbonated, offering various functional benefits such as caffeine for energy or caffeine-free versions for recovery.

While the brand was founded and is headquartered in Stockholm, Sweden, the manufacturing of the aluminum cans and the beverage itself is primarily conducted in Austria to leverage specialized high-volume production facilities. The brand has achieved significant international growth, largely through a marketing strategy heavily integrated with the CrossFit community and high-performance sports, establishing itself as a premium fitness lifestyle brand across Europe and North America.