Starbucks Coffee capsule

Starbucks coffee capsules represent a major commercial collaboration between two global giants: Starbucks and Nestlé. Originally founded in 1971 in Seattle, Washington, Starbucks revolutionized coffee culture in the United States before expanding worldwide.

In 2018, Nestlé and Starbucks entered into a 'Global Coffee Alliance,' granting Nestlé the perpetual rights to market Starbucks consumer packaged goods and foodservice products globally, excluding Starbucks coffee shops. While the brand remains American in origin, the production of these specific aluminum capsules primarily takes place in Nestlé's manufacturing facilities in Switzerland, utilizing the Nespresso or Nescafé Dolce Gusto technology platforms. The ownership of the brand name itself remains with the Starbucks Corporation, but the distribution and production for retail are managed by Nestlé.