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Eat Real hummus, lentil and quinoa chips

ownerExponent Private Equity (United Kingdom)
originUnited Kingdom
manufacturedUnited Kingdom

Eat Real is a prominent brand specializing in alternative snacks, primarily known for its range of hummus, lentil, and quinoa-based chips. The brand was established to meet the growing consumer demand for healthier, plant-based snacking options that are free from artificial ingredients, gluten-free, and vegan-friendly.

Originally founded in the United Kingdom, the brand grew rapidly under the ownership of the Cofresh Snack Foods group. Its manufacturing operations are primarily based in the UK, utilizing high-quality ingredients to produce snacks that are marketed as 'healthy alternatives' to traditional potato crisps.

In recent years, the brand transitioned from a family-owned entity to being part of a larger corporate portfolio managed by private equity, ensuring wider distribution across Europe and international markets. The brand remains a leader in the 'Better For You' snack category by maintaining a focus on simple, real ingredients.

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