Prima Assicurazioni - Insurance Policy

Prima Assicurazioni is a prominent Italian insurtech company that operates as an insurance agency. Founded in Milan, Italy, in 2014 by Alberto Genovese, it specializes in the distribution of motor insurance policies (cars, motorcycles, and vans) through its proprietary digital platform.

Rather than being a traditional insurance carrier that holds the risk on its own balance sheet, Prima acts as an underwriting agent for large international institutional partners. As seen in the document, it frequently partners with Great Lakes Insurance SE, a subsidiary of the global reinsurance giant Munich Re. This structure allows Prima to combine agile, tech-driven customer service and pricing with the financial stability of world-leading insurance groups. The brand is currently owned by its founders along with major investment firms like Blackstone and Goldman Sachs, who have fueled its expansion beyond Italy into markets like Spain and the UK.