Rama vegetable fat spread

Rama is a renowned brand of margarine and spreading fats with a history stretching back to the early 20th century in Germany. Originally launched as a high-quality margarine brand, it became an iconic household name across Europe. The brand's identity is closely tied to its long-standing 'Madel' logo, representing tradition and home cooking. Over the decades, Rama has evolved from a pure margarine to include various plant-based spreads, creams, and cooking lards.

While the brand was originally developed by the German company Deutsche Jurgens-Werke (a precursor to Unilever), it was part of Unilever's spreads division for many years. In 2018, as part of a global restructuring, Unilever sold its spreads business to KKR, lead to the formation of Upfield. Today, Rama is a flagship brand under Upfield, which focuses on plant-based alternatives to dairy.

Manufacturing of Rama products occurs in multiple locations across Europe to serve regional markets efficiently. Upfield operates technical production facilities in countries such as Germany, Poland, and the Netherlands to ensure fresh supply for the DACH region and beyond. The brand continues to focus on '100% natural ingredients' as part of its modern health-conscious positioning.