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Marabou Biscoff Chocolate Bar

ownerMondelez International, Inc. (USA)
originSweden
manufacturedPrimarily in Sweden, but also produced in Lithuania

Marabou is an iconic Swedish chocolate brand that has been a household staple in Scandinavia since its founding in 1916. This specific product is a collaborative confection featuring Marabou's classic milk chocolate combined with crunchy pieces of Lotus Biscoff speculoos cookies, which originate from Belgium. The Marabou brand was established by the Norwegian chocolatier Johan Throne Holst and has maintained a strong heritage of Swedish production, with its main factory located in Upplands Väsby, Sweden.

Historically, Marabou was the Swedish counterpart to the Norwegian Freia brand. Today, Marabou is owned by the American multinational conglomerate Mondelez International. While the brand is deeply rooted in Swedish culture and uses local recipes, its ownership structure is global. This particular Biscoff variety represents a strategic partnership between Mondelez and the Belgian company Lotus Bakeries to blend their respective flagship flavors for the international market.

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