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Made O'Meter

Discover where a brand or product originates

Wheel Active 2 in 1 detergent

ownerUnilever (United Kingdom)
originIndia
manufacturedPrimarily in India, but also produced in other South Asian locations

Wheel is one of the most prominent laundry detergent brands in South Asia, particularly in India. It was originally launched to provide a high-quality cleaning solution for manual washing at an affordable price point. The '2 in 1' variant seen in the image typically refers to its dual action of cleaning and providing a fresh scent, often featuring lemon and jasmine floral notes as depicted on the packaging.

The brand has a deep-rooted history in the Indian market, having been developed by Hindustan Unilever Limited (HUL) to enter the mass-market segment. While its heart remains in India, the brand has been expanded by Unilever to other markets like Bangladesh. The product is manufactured through an extensive network of factories across India to ensure widespread availability in rural and urban areas alike. Today, it remains under the stewardship of Unilever, following their global standards for home care products.

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