Fiit Regular Copper tobacco sticks

Fiit is a specialized tobacco stick brand designed for use with heat-not-burn devices like the lil SOLID. Unlike traditional cigarettes that combust tobacco, these sticks are heated to release a nicotine-containing vapor. The brand was originally developed in South Korea by KT&G (Korea Tobacco & Ginseng Corporation) to compete in the growing smoke-free alternative market.

In 2020, Philip Morris International (PMI) signed a global collaboration agreement with KT&G to commercialize their smoke-free products outside of South Korea. This partnership led to the distribution of Fiit and lil products across various international markets. While the brand originated in Korea, manufacturing takes place in multiple locations globally, including South Korea and regional facilities often operated by Philip Morris International subsidiaries to meet local demand. The packaging shown contains Bulgarian text, indicating it is distributed for the Southeast European market.