Made O'Meter
Discover where a brand or product originates
Elgiganten is a prominent consumer electronics retailer operating across Sweden and Denmark. Originally founded in 1994, the brand has become one of the most recognized names in the Nordic retail landscape, offering a wide array of products including computers, mobile phones, kitchen appliances, and home entertainment systems. Its presence is characterized by both large-scale physical warehouses and a robust e-commerce platform.
The brand is a key part of the Elkjøp Nordic group, which was established in Norway. Over the years, the ownership structure evolved as the group expanded its footprint across Northern Europe. Today, Elgiganten operates as a subsidiary of Currys PLC, a major British multinational retailer. This ownership connects the Nordic brand to a broader European network of electronics expertise and supply chain logistics, headquartered in the United Kingdom.
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