Primo Magic Croissant Glazurat

Primo Magic is a popular Romanian snack brand best known for its line of packaged croissants and sweet baked goods. The 'Magic Croissant Glazurat' (Glazed Magic Croissant) is a specific variety within their portfolio, typically featuring a chocolate or hazelnut filling and a cocoa-based external coating. These products are staple convenience snacks found throughout the Balkan and Eastern European regions.

The brand is owned and manufactured by European Food, a significant player in the Romanian food and beverage industry. Headquartered in Păntășești, Bihor County, the company operates massive production facilities where it handles everything from milling grain to final packaging. European Food is part of the larger Transilvania General Import Export group, founded by the Micula brothers, which remains one of the largest private employers in the region.