Mido Multifort TV Big Date watch

Mido is a prestigious Swiss watchmaker founded in 1918 by George G. Schaeren in Solothurn, Switzerland. The brand is renowned for its architectural-inspired designs and robust automatic movements. The 'TV Big Date' model, part of the Multifort collection, pays homage to the television-shaped watch cases popular in the 1970s and 1980s, often featuring a distinctive 'test pattern' dial as seen in the image.

Today, Mido is a prominent brand within the Swatch Group portfolio. While it maintains its historical heritage and Swiss-made status, manufacturing is integrated into the Swatch Group's extensive Swiss production facilities. The brand continues to focus on high-quality mechanical watches that offer a balance of technical innovation and timeless aesthetic value.