Multilaser smartphone

Multilaser (now rebranded as Multi) is a prominent Brazilian electronics company. Founded in 1987, it initially focused on cartridge recycling but evolved into a massive consumer electronics powerhouse. The smartphone shown is a representative model of their commitment to providing accessible technology to the Brazilian market.

While the brand is deeply rooted in Brazil with its headquarters in São Paulo and a large industrial complex in Extrema, Minas Gerais, many of its components or white-label base models are sourced through partnerships in China. The final assembly and customization for the local market frequently occur in Brazil. Recently, the parent company rebranded as 'Multi' to reflect its expansion into diverse sectors ranging from automotive to health, remaining a publicly traded company on the Brazilian B3 stock exchange.