Chang Beer Classic

Chang Beer is a iconic international lager that serves as a primary cultural ambassador for Thailand's beverage industry. Originally launched in 1995, the brand was created through a strategic partnership involving Thai Beverage (ThaiBev) and local business interests, quickly rising to become the most popular beer in its home country.

The product is manufactured primarily in Thailand at dedicated brewing facilities such as the Cosmos Brewery. The beer's branding is deeply rooted in Thai culture, featuring two white elephants (Chang is the Thai word for elephant) facing each other, a symbol of majesty and prosperity.

Today, the brand is owned by Thai Beverage PLC, one of the largest beverage companies in Southeast Asia. The company is publicly traded on the Singapore Exchange and remains headquartered in Bangkok, maintaining strict control over the global distribution and production quality of the Chang portfolio.