Ecipele.hr (eobuwie.pl) E-commerce Platform

Ecipele.hr is the Croatian localized platform of the prominent European online retailer eobuwie.pl. Originally established in Poland, the brand has grown into a leader in the multi-brand footwear and accessories market, providing a vast selection of global brands like Nike, Adidas, and Guess to consumers across Central and Eastern Europe.

The brand's business model relies on a sophisticated logistics network centered in Poland, which handles distribution for over a dozen European markets. While Ecipele does not manufacture private label goods exclusively in one location, the products sold on the platform are sourced from global manufacturers according to each brand's specific production requirements.

Ownership of the brand rests with the Modivo Group, which is a major subsidiary of the CCC Group. This partnership has integrated advanced technologies, such as the esize.me 3D foot scanning system, into the shopping experience, solidifying the company's position as a digital-first retailer in the fashion industry.