Unil Beef Striploin (Ytrefilet)

Unil is a prominent brand within the Norwegian grocery sector, acting as the private label and sourcing arm for NorgesGruppen. This specific product is a cut of beef striploin (ytrefilet), which is sourced and packaged within Norway. As indicated on the label, the origin, slaughtering, and cutting are all performed in Norway (Norge 117), ensuring a local supply chain from farm to shelf.

The brand is a core part of NorgesGruppen ASA, the largest grocery wholesaling and retail group in Norway. The product is primarily distributed through NorgesGruppen's various retail chains such as Kiwi, Meny, Spar, and Joker. While Unil manages the brand and quality control, the ultimate ownership lies with the Johansen family, who control NorgesGruppen, ensuring the brand remains firmly rooted in Norwegian corporate history.