Billys Pan Pizza Pepperoni

Billys Pan Pizza is one of the most recognized frozen food brands in Northern Europe, specifically famous for its rectangular shape and quick preparation time. The brand was originally launched in 1993 by the Swedish company Gunnar Dafgård AB, located in Källby, Sweden. The product was named after Bill Clinton, the US President at the time, to emphasize the American-style pan pizza concept.

Manufacturing remains centered at the primary Dafgård facility in Källby, where millions of pizzas are produced annually for the Nordic and Baltic markets. As of 2026, the brand continues to be owned and managed by the family-owned company Gunnar Dafgård AB, which transition from a local bakery to Sweden's largest private food industry company.