REMA 1000 Shower Gel

REMA 1000 Shower Gel is a private-label personal care product specifically developed for the REMA 1000 discount supermarket chain. The brand originates from Norway, where the first store was opened by Odd Reitan in Trondheim in 1979. The product featured is part of their value-focused range, designed to provide essential hygiene at affordable prices.

While the brand is Norwegian in origin, the Danish operations are managed by Reitan Retail's Danish branch. Most private-label hygiene products sold in REMA 1000 Denmark are manufactured by specialized Nordic subcontractors such as Allison A/S or similar cosmetic manufacturers, often based within Denmark or the surrounding Scandinavia region to minimize logistics costs and support local quality standards. The brand is ultimately owned by the Reitan family through the Reitan Retail business unit of the Reitan Group.