iCare Double Length Toilet Tissue

iCare is a prominent Australian brand specializing in sustainable hygiene products, specifically recognized for its 100% recycled paper content. The brand's signature 'Softness you can feel' tagline and the use of koala imagery emphasize its commitment to both comfort and local environmental conservation.

The brand was developed by ABC Tissue Products, a major player in the Australian paper industry. All iCare products, including the Double Length and Luxury ranges, are manufactured locally in Australia, supporting domestic production facilities. The brand remains under the ownership of ABC Tissue Products, which continues to be one of the largest tissue manufacturers in the Oceania region, maintaining its headquarters in New South Wales.