Made O'Meter
Discover where a brand or product originates
Jordan is a leading Scandinavian oral care brand that has specialized in dental health since its founding in the early 19th century. Originally known for its craftsmanship in brush making, the brand has evolved into a comprehensive provider of oral hygiene products, including toothbrushes, toothpaste, and dental floss tailored for different life stages. This specific strawberry-flavored toothpaste is formulated for children aged 0-5 years, emphasizing gentle protection with 98% natural ingredients.
The global footprint of Jordan demonstrates a blend of Norwegian heritage and international industrial scale. While the brand originated in Oslo, Norway, its manufacturing operations for oral care products are now strategically located across several countries, with major facilities in Malaysia and Europe to serve its significant market share in Scandinavia, Southeast Asia, and beyond.
Ownership of Jordan transitioned in 2012 when it was acquired by the Orkla Group, a major Norwegian conglomerate. Under Orkla’s stewardship, Jordan has maintained its identity as a design-forward and health-conscious brand, benefiting from the larger group's distribution networks and sustainable sourcing initiatives. As of 2026, the brand remains a pillar of Orkla's consumer health portfolio, continuing its legacy of high-quality dental care across the globe.
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