On Cloudflow Running Shoes

On, often referred to as On Running, is a premium Swiss performance footwear and apparel brand founded in Zurich in 2010. The company was established by former professional athlete Olivier Bernhard in partnership with Caspar Coppetti and David Allemann. Their proprietary CloudTec cushioning technology, which provides a 'cushioned landing and explosive take-off,' helped the brand quickly gain a global following among triathletes and recreational runners.

While the brand's design and engineering happen at their headquarters in Switzerland, manufacturing is outsourced to specialized factories primarily located in Vietnam to take advantage of advanced textile and technical assembly capabilities. The brand's rapid growth has been bolstered by high-profile partnerships, most notably with tennis legend Roger Federer, who became an investor and co-designer in 2019.

On operates as a publicly traded company on the New York Stock Exchange. Despite its global scale, the brand maintains its Swiss identity through its 'Swiss Engineering' label and its centralized management and design philosophy based in Zurich.