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Made O'Meter

Discover where a brand or product originates

Dextro Energy Magnesium

ownerHaribo GmbH & Co. KG (Germany)
originGermany
manufacturedGermany

Dextro Energy is a heritage brand that traces its roots back to 1927 in Germany, when it was initially launched as 'Dextropur'. The brand gained signficant fame during the 1936 Berlin Olympics where it was distributed as a source of rapid energy for athletes. For decades, it was a staple in German households as a quick glucose supplement.

In terms of ownership, the brand was a long-time asset of Unilever. However, in 2005, it was sold to the Zertus Group, a family-owned German company specializing in high-quality niche food brands. Manufacturing remains concentrated in Germany to ensure quality standards and maintain its historical connection to the region. Today, Dextro Energy is a market leader in the glucose category throughout Europe.

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