Italiamo Panzerotti all'amarena

Italiamo is a private label brand primarily associated with the German discount supermarket giant Lidl. The brand was established to offer a wide range of authentic Italian-style specialty foods, ranging from pastas and sauces to traditional desserts and biscuits like the Panzerotti all'amarena shown in the image.

While the brand is owned by a German corporation, its products are strictly positioned as 'Italian Style' and are manufactured in Italy to maintain gastronomic authenticity. These specific biscuits, filled with Amarena cherry jam, are part of the brand's seasonal and specialty rotations that highlight regional Italian flavors.

The ultimate owner of the brand is the Schwarz Gruppe, based in Germany. As one of the largest retailers in the world, the Schwarz Gruppe manages Italiamo as an exclusive house brand, ensuring that manufacturing partners in Italy adhere to high quality and traditional production standards to serve Lidl's international market.