Fossil Neutra Automatic Watch

Founded in 1984 by Tom Kartsotis, Fossil is a quintessentially American brand that revolutionized the fashion watch industry by blending vintage aesthetics with modern functionality. Based in Richardson, Texas, the brand initially gained popularity with its retro-themed packaging and accessible designer looks. The Fossil Group has since grown into a global powerhouse, managing a massive portfolio of owned and licensed brands.

While the brand holds deep American roots in design and marketing, its manufacturing is a global operation. Fossil watches are primarily manufactured in China, though the company maintains a diverse supply chain with movements often sourced from Japan (Miyota) or Switzerland (STP) depending on the model's price point and technical specifications. The company continues to be the ultimate owner of its namesake brand, operating as a publicly traded entity on the NASDAQ exchange.