Made O'Meter
Discover where a brand or product originates
Kettle chips, specifically the 'Original Sea Salt' variety shown, are a premium brand of slow-cooked potato chips popular in Australia. The packaging explicitly highlights the use of 'South Australian Sea Salt,' which is a hallmark of the Australian product range marketed by Snack Brands Australia.
The Kettle brand has a complex international history, with different entities owning the name in different regions. The Australian version of Kettle was originally launched by the Kettle Chip Company in the late 1980s, inspired by the batch-cooking methods used in the United States. While the brand shares its name with the American 'Kettle Brand' (owned by Campbell Soup Company), the Australian business operates independently.
Since 2016, Kettle in Australia has been owned by Universal Robina Corporation (URC) through its subsidiary, Snack Brands Australia. URC is a major food and beverage multinational headquartered in the Philippines, marking a significant shift from the brand's early local ownership to its current position as part of a large Southeast Asian conglomerate.
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