Fairy Ultra Plus Konzentrat dishwasher detergent

Fairy is one of the most recognized dishwashing liquid brands globally, originally introduced by Procter & Gamble in the United Kingdom in 1950. Since then, it has grown from a simple liquid soap to a specialized category leader known for its grease-cutting concentrated formula. The brand is marketed as 'Dreft' in many European markets but retains the Fairy name in Germany and the UK.

While the brand was founded in the United Kingdom, production today happens in multiple countries across Europe and North America to serve local markets efficiently. The brand is owned by the American multinational consumer goods giant, Procter & Gamble (P&G). For the German market, P&G operates through its local subsidiary based in Schwalbach am Taunus, ensuring high quality standards and adherence to European environmental regulations regarding biodegradable surfactants.