Made O'Meter
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Carrefour Bio is a specialized private-label brand developed by the French retail giant Carrefour. This product is an organic Darjeeling black tea, which by definition must be sourced from the Darjeeling district in West Bengal, India. While the raw tea leaves are grown in India, the final packaging and distribution are managed through Carrefour's European supply chain, often involving processing plants in France or Belgium to satisfy the European market.
Established in 1959, Carrefour has grown into one of the world's largest hypermarket chains. The 'Bio' line was introduced to meet the increasing consumer demand for affordable organic products. As a private label, the brand remains under the ultimate ownership of Carrefour S.A., maintaining its headquarters in Massy, France. The brand focuses on sustainability and ecological standards, ensuring that products like this Darjeeling tea meet strict European organic certification requirements.
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