Wish E-commerce Platform

Wish is a global e-commerce platform that rose to prominence by connecting shoppers directly to third-party sellers, primarily located in China. Founded in 2010, the platform revolutionized mobile shopping with a personalized discovery feed and a focus on ultra-low-priced goods. While it was originally an American-founded company based in San Francisco, its business model heavily relied on the cross-border logistics between Chinese manufacturing hubs and international consumers.

In a major shift in corporate ownership that concluded in early 2024, Wish was acquired by the Singaporean multi-national technology group Qoo10. This acquisition aimed to integrate Wish's global reach with Qoo10's localized regional networks. Today, the platform operates as a subsidiary of Qoo10, maintaining its brand identity while leveraging the logistics and infrastructure of its new parent company headquartered in Singapore.