Rivian R2 SUV

The Rivian R2 is an all-electric mid-size SUV designed to bring the brand’s rugged, adventure-oriented ethos to a more mass-market price point. Originally unveiled as the successor to the larger R1 series, the R2 reflects a significant shift toward high-volume production. It features a five-seat configuration and versatile design elements intended for both daily utility and off-road capability.

Rivian, headquartered in Irvine, California, maintains a core focus on vertical integration, designing and developing its own software and battery hardware. Most production for the R2 is centered at Rivian's manufacturing plant in Normal, Illinois, with future capacity expected at new facilities. Ownership remains tied to Rivian Automotive, Inc., which operates as a public company with backing from significant institutional investors. The R2 represents the company's strategic move to compete with established global electric vehicle manufacturers while maintaining its distinct American brand identity.