Swedemount Sportswear

Swedemount is a Swedish outdoor and sportswear brand founded in 1991 by Reinert Sörensson. The inspiration for the brand originated during a trekking expedition in the Himalayas, where the need for durable, high-performance clothing capable of withstanding extreme conditions became evident. Since its inception, the brand has focused on creating functional apparel for activities such as skiing, cycling, and hiking.

While the brand is deeply rooted in Swedish design and testing, its manufacturing is distributed internationally across various production sites to balance quality and scale. Swedemount is closely tied to the retailer Sportshopen, serving as its primary in-house brand. The company remains headquartered in Grebbestad, Sweden, maintaining its identity as a Nordic specialist in technical outdoor gear for athletes and active families.