O'Neill clothing and wetsuits

O'Neill is an iconic American surf brand founded in 1952 by Jack O'Neill in San Francisco, California. The brand is credited with inventing the modern neoprene wetsuit, which revolutionized watersports. While its roots are firmly planted in the surfing culture of Northern California, the brand's production is now global, with manufacturing taking place in various countries across Asia and South America.

Today, the ownership of O'Neill is divided by territory. The O'Neill family maintains some involvement, but the global trademark and licensing rights are largely controlled by international firms. The logo and lifestyle brand are managed by La Jolla Group in the United States and O'Neill Wetsuits LLC for diving gear, while the European and global operations for O'Neill apparel have been under the ownership of Logo International B.V. and its associated holding companies, ensuring the brand remains a dominant player in the worldwide surf and lifestyle market.