Drops: Language Learning Application

Drops is a popular language-learning platform characterized by its visual-based, gamified approach to vocabulary acquisition. The brand focuses on short, five-minute daily sessions that utilize high-contrast illustrations and drag-and-drop mechanics to make learning more than 45 different languages intuitive and engaging.

Originally founded in 2015 by Daniel Farkas and Mark Szulyovszky, the venture was born in Estonia under the company PlanB Labs. The brand quickly gained international recognition for its unique design and user experience, winning Google Play's 'Best App' of 2018.

In late 2020, the brand reached a major turning point when it was acquired by the Norwegian educational technology giant Kahoot!. Today, Drops operates as part of the Kahoot! ecosystem, maintaining its specialization in linguistics while benefiting from the global infrastructure of its parent company, which is headquartered in Oslo, Norway.