POM-BÄR Oven Grizzlies

POM-BÄR is a widely recognized savory snack brand known for its distinctive bear-shaped chips. Originally founded in Germany in the late 1980s, the brand was created to provide a family-friendly snacking alternative with a focus on mild flavors and fun shapes. The 'Grizzlies' line typically refers to the baked or oven-baked variations of the snack, which aim to offer a crunchier texture with reduced fat content compared to the original fried version.

The brand's ownership has evolved through several major food conglomerates. It was originally part of Wolf Bergstrasse, which later became part of Intersnack Group. Today, POM-BÄR is a cornerstone brand for Intersnack, a European leader in the savory snacks market. Manufacturing occurs at various facilities across Europe to serve different regional markets, including sites in Germany, the United Kingdom, and Poland.