Lambi toilet paper and tissue

Lambi is a leading premium brand in the Nordic and Baltic paper tissue markets. The brand is best known for its high-quality toilet paper, kitchen towels, and facial tissues, often characterized by its soft texture and the iconic blue lamb logo. Originally developed in Sweden in the 1960s, it has become synonymous with domestic luxury and hygiene across Europe.

The manufacturing process primarily takes place in Northern and Central Europe, with major production facilities located in Sweden, Finland, Poland, and Germany. These facilities are strategically placed to serve the regional markets while maintaining high environmental standards, often utilizing sustainable wood sources.

Lambi is owned by Metsä Tissue, which is a major part of the Finnish Metsä Group. Metsä Group is a cooperative owned by over 90,000 Finnish forest owners, ensuring that the brand remains deeply rooted in Nordic forestry and sustainable production practices. The brand continues to dominate the premium segment of the tissue market through constant innovation in softness and absorption.