Gog

Gog is a popular brand of authentic Armenian fruit leather, often referred to as 'fruit lavash' or 'pastille.' These snacks are traditionally made by pureeing fresh local fruits, spreading the mixture into thin layers, and sun-drying it. The brand is known for maintaining traditional recipes that emphasize natural ingredients without excessive artificial additives, reflecting the rich agricultural heritage of the Caucasus region.

The production of Gog typically takes place in Armenia, where the climate is ideal for growing the apricots, plums, and grapes commonly used in these products. The brand caters to both domestic consumers and the international Armenian diaspora, positioning itself as a healthy and cultural alternative to processed gummy snacks.

Ownership of the brand remains within Armenia, typically managed by regional food production enterprises such as Euroterm CJSC (branded under Noyan) or similar local manufacturers specializing in fruit preservation. This ensures that the manufacturing process supports local farmers and preserves the traditional methods of Armenian confectionery.