CLORALEN Bathroom Stain Fighting Gel

CLORALEN is a prominent brand in the household cleaning sector, specializing in bleach-based products and specialized cleaners. The brand was originally developed in Mexico by Industrias Alen (Alen Group), which remains its primary owner. It has gained significant market share in the United States, particularly within the Hispanic market, by offering high-performance whitening and cleaning solutions.

The product shown is a specialized bathroom gel designed for stain fighting and deep cleaning. While the brand has a strong presence in the U.S. through its subsidiary, Alen USA, the manufacturing is primarily centralized in Mexico, where Alen's high-capacity production facilities are located. The brand is part of a larger portfolio of cleaning solutions that aim for sustainability and effective chemical engineering.

Industrias Alen continues to oversee the brand as its ultimate owner. Based in Monterrey, Mexico, the company operates with a focus on international expansion, distributing Cloralen alongside other household names like Pinol and Ensueño throughout North America.