Make Up Store Soft Touch Foundation

Make Up Store is a prominent Swedish cosmetic brand founded in 1996 by Mika Liias. Originally starting as a small shop in Stockholm, it quickly grew into an international beauty powerhouse known for its high-quality ingredients and wide color range. The brand's product lineup is designed for both professional makeup artists and everyday consumers.

In early 2020, following a period of financial restructuring, the brand was acquired by the Swedish e-commerce giant Lyko. Under Lyko's ownership, Make Up Store has been revitalized and integrated into a broader retail network. Manufacturing typically takes place across various locations globally, often sourcing specialty formulations from European labs in countries like Italy to maintain premium quality standards.