Bryza Do Koloru Laundry Detergent Capsules

Bryza is a well-established household name in the Central and Eastern European laundry care market, particularly renowned in Poland. The brand was originally created by the Polish company Pollena-Nowy Dwór, localized to meet the specific cleaning needs and water conditions of the Polish consumer base. Its identity is deeply rooted in providing high-efficiency cleaning solutions that are accessible and reliable for local households.

Following the privatization and globalization of the local chemical industry, the brand was acquired by Benckiser, which later merged to become Reckitt Benckiser (now known as Reckitt). Today, Bryza is part of Reckitt's extensive global hygiene portfolio. While the brand remains a staple in Polish retail, its manufacturing is primarily concentrated in local European facilities, notably the large production plants in Poland, which serve as hubs for the brand's distribution throughout the region under the oversight of Reckitt's multinational corporate structure.