Define Moroccan Argan Oil Balsam

Define is a well-known hair care brand that was originally developed in Norway by the company Lilleborg. The brand was created in collaboration with Scandinavian hairdressers to provide salon-quality results for everyday consumers. It specializes in products tailored to the needs of Nordic hair types and climatic conditions.

The brand is currently owned by Orkla, one of the largest conglomerates in the Nordic region. Responsibility for the brand lies within the Orkla Home & Personal Care division. Production for Define products typically takes place in Scandinavia, primarily at facilities in Norway, though specific manufacturing for individual components may involve broader European supply chains.

Today, Define remains a market leader in the Norwegian retail hair care segment, maintaining its reputation for professional-standard formulations accessible in grocery stores and pharmacies.