GUT&GÜNSTIG Jasmin Reis

GUT&GÜNSTIG Jasmin Reis is a premium long-grain jasmine rice, categorized specifically as Thai Hom Mali rice, which is renowned for its natural floral aroma and sticky texture. This product is a private label staple of the German retail giant EDEKA.

As a private label product, the rice is sourced directly from Thailand to ensure the authentic quality of the Hom Mali variety. The brand GUT&GÜNSTIG serves as EDEKA's entry-level value brand, designed to provide high-quality everyday essentials at competitive prices. The brand is entirely owned and managed by the EDEKA Group, maintaining a dominant presence in the German grocery market and ensuring strict quality control from the source in Southeast Asia to the shelves in Europe.